Creativity and innovation are the driving forces behind the evolution of companies' offerings. Investing early enough in the ideation and design phases of projects ensures that you get the highest ROI, even during R&D sessions.
Needs Assessment
- Consumer profile analysis, trend curation,
and market study.
- Face to face interviews with focus groups.
Strategic Design
- User behaviour analysis with empathetic study designs.
- Use of solution-oriented techniques.
- Development of offer proposals.
Business leaders are too busy operating their current business model. Reaching new heights or diversifying into new areas requires integrated marketing support.
Business Design
- Strategy & analysis.
- Iterative tests on target audience.
- Prototyping.
- A/B testing & adaptation.
- Business model definition.
UX Design
- User-centric experience design.
- Scenario research for frictionless user journeys
& interactions.
- Service & implementation proposals.
Teams working closely together (IT, legal, finance, sales etc.) is essential, including for feedback loops. We facilitate your new plans' execution by bringing every aspects of your business aligned together.
Branding, UI Design & DEVELOPMENT
- Logo & visual identity.
- Frictionless user interface, based on gold standard principles for interaction design
- Graphic design, typography, and copywriting.
Digital Lead Prospection, PRESENTATIONS
- Lead targeting strategy.
- The right offer, for the right users, at the best time and placement.
- Digital campaigning and online lead qualification.
- Oral presentation (pitching) in response to calls for tenders and investor's days
Creative Minds was founded by Norbert Barré with the idea that collective intelligence upstream of projects is at the heart of their success.
As a former national marketing director for France and Europe in a major bank, he has worked on numerous customer-centric transformation plans with strong IT components (big data, analytical and operational CRM, web and multi-channel offers, etc.).
He also held operational and management responsibilities as regional director. His experience thus allows him to meet a multitude of companies with very different business models, making this a rich network portfolio.
He was trained with the Creativity and Innovation team of HEC Montreal and its ecosystem (Cirque du Soleil, Ubisoft, Bombardier...) in Design Thinking and business models with HEC Lausanne, on Deep Techs with Singularity University, on nudges with inudgeyou (Copenhagen), in the field of innovative designs (CK workshops, Ecole des Mines) and collective intelligence (C2 Montreal workshops, TED Global).
Creative Minds works with business leaders to assist in the launch of new products and services. They support with all stakeholders in the change process within the companies and organizations where we work:
- operational management,
- marketing management,
- innovation management,
- sustainable development management.
Context
Researchers wish to build an offer from a patent registration on a deeptech technology developed in their laboratory. They wish to build the new service in a step-by-step manner to allow them carrying out an operational R&D program leading to the final offer fully adapted to the market.
Implementation
Work on the proof of concept of the project: legitimacy, usages, acceptability from the eco-system, definition of the functionalities of the offer to arrive at the Minimum Viable Product (MVP) including the business model. Realisation of communication elements (logo, website...) and first commercial approaches. Financing file completed and presented.
Learn moreContext
An actor in the wine sector wishes to propose to Asian investors to enter the capital of a domain practicing organic agriculture for several tens of millions of euros. The need is to write a presentation document including all the marketing and financial elements in order to win the investment decision.
Implementation
Work with the project owners, already multi-investors, during about ten sessions, to produce a particularly attractive and unique "Deck" in English, describing the concept, the positioning, the new commercial offer and the financial intervention modalities of the new shareholders sought.
Learn moreContext
The context of the Covid 19 pandemic has disrupted the interaction modalities of Congress and Trade Show participants who were unable to meet for many months. They used market tools to compensate for this impossibility and to continue to dialogue professionally with each other. New tools were nevertheless necessary.
Implementation
We helped define the concept, positioning and features of a new platform offering for interaction between members of professional communities. In terms of development, we worked on the platform's UI, researched the name, created the logo and the website.
Context
The Swiss healthcare sector is experiencing rising costs with an ever-increasing demand for qualitative services. Aside from its transactional services, the transformation department of an health insurance company wants to develop an innovative digital ecosystem to complete its offer to its customers.
Implementation
We delivered marketing research materials and implementation proposals. Work took place with a lean/agile start-up mentality where we defined customer paths, directed iterative and dynamic tests on identified targets, searched for partners, built business models, and prototyped the MVP.
Context
A renowned public economic institution wishes to review its marketing strategy towards companies benefiting from its offer in order to give a new impulse to its services development.
Implementation
We carried out a series of qualitative interviews with the companies benefiting from the current service in order to detect their needs, qualified with them according to a grid allowing their analysis, synthesis and prioritisation. Formulation of recommendations and determination of an action plan in collective intelligence mode with the teams, taking into account the eco-system concerned.
Context
A large company in the "utilities" sector wishes to strengthen its capacity to present its commercial offers to its customers and prospects in a logic of conquest. The company's employees, most of whom are engineers, have excellent technical skills but still have room for improvement in their ability to present their offer orally with success.
Implementation
Framing of each intervention, writing of tailor-made texts, individual coaching of the speakers by "giving color" with both individual and collective rehearsals, co-design of adequate supports in a 360° vision to obtain a maximum commercial impact integrating the experience of each.
Creative Minds is the operating partner of TEDxCannes with a philanthropic approach. The event allows attendees, business executives and managers to expand their sectoral, geographical and temporal horizons while helping to inspire a wide audience around the world through short and inspiring presentations, viewed 3 million times already and available in up to 25 languages.
Radical openness is at the heart of TED and TEDxCannes; a model of humility and willingness to learn from what the world has to offer, in symbiosis with Creative Minds' vision.
Creative Minds has launched the Climate Solutions Accelerator, which is aimed at local authorities and large companies wishing to implement solutions led by innovative start-ups and SMEs to meet the challenges of climate change.
It operates in community mode by working with government agencies, competitive clusters with expertise in the subjects in question and support structures that are both generalist and specialized in GreenTech.
